Impossible Alone
Annicka Rosengren and Urban Andersson began their Atlassian journey at TietoEnator in 2004. Their first assignment was to replace IBM Rational ClearQuest with Jira – a new, innovative issue tracking system developed by the Australian company Atlassian, then just two years old. The success of that transformation project sparked their curiosity for Atlassian’s growing ecosystem, and a team was formed that laid the foundation for a new area of business.
Dream Big, Work Smart, Deliver Fast
Just a year later, in 2005, the first partnership agreement with Atlassian was signed – marking the beginning of a new chapter. By building a local business unit focused on Atlassian solutions, Swedish companies gained access to expert guidance at a time when agile ways of working were emerging. Over the years, Annicka and Urban have not only deepened their expertise and offering – they have also elevated the partnership to its highest level: Atlassian Platinum Solution Partner – across two different partner companies.
Unleash the Potential in Every Team
Over the past 20 years, their team has had the privilege of working with hundreds of other teams – in customer organizations, in delivery projects, and across Atlassian’s global network. Every team has played an important role in our growth. It is through collaboration that we create real value – with Atlassian’s tools as the foundation and our consultants’ commitment as the driving force.
From Atlassian Pioneers to Specialists
In 2013, Annicka, Urban, and Mathias Carling founded Stretch Addera – a new partner company within the Stretch Group, fully dedicated to the Atlassian ecosystem. Today, we are proud to be a team of 60+ Atlassian consultants across Sweden, Norway, and Denmark, specialized in Atlassian Cloud and ITSM solutions.
Over the years, we’ve had the opportunity to make our mark in Atlassian’s global partner network – such as when we were named the first partner in the world to receive Atlassian’s Cloud Partner of the Year award.
Together, we create solutions designed to strengthen the entire organization’s system of work.
Global innovation – Local Presence
Atlassian has grown into one of the world’s leading providers of collaboration tools. With a global ecosystem and a business model built on product development and self-service, Atlassian’s tools have become central to the daily operations of hundreds of thousands of organizations. When agile ways of working gained traction, Jira was already leading the way – and with the launch of AI-powered Rovo, Atlassian is now shaping the next chapter.
Team Anywhere
In the photo, Annicka and Urban are seen with a selection of Atlassian t-shirts from events over the years. These t-shirts are more than just memories from their journey – they’re also symbols of our long-standing commitment to Atlassian’s global ecosystem.
Together – locally and globally – we help teams reach their full potential.
The Future Is Here – and So Are We
The curiosity and passion that once sparked this journey are still very much alive – but now they’re shared across an entire team.
Whether you’re exploring Atlassian’s Strategy Collection, or curious about how AI-powered Rovo, built on the teamwork graph, can elevate your collaboration – we’re here to guide your organization into the future.
